Mobile Where It Matters: A hands-on guide to making Apps that people will love and use

MOBILE WHERE IT MATTERS is a hands-on, non-technical guide for anyone involved in creating mobile Apps, whether your natural perspective is business, design, or IT.In a world of fierce competition and hard-to-impress users, if your new App is not genuinely useful to the targeted audience, it will sink like a stone. Just as your design and development costs will soon be filed under "sunk" in your financial books. This is where the Mobile Where It Matters strategy will help you.Taking the user-centered approach in this book will help you make the right decisions along the way, from strategy and prioritization over concept development to delivery and post-release follow-up. The five-stage App development model is based on 16 design and process models unique to this book, as well as dozens of real world cases. The 16 models make up a complete, ready-to-use toolbox which can be applied directly to any mobile App project.-------------------------------------------------------TABLE OF CONTENTSIntroduction: Be Relevant or Be GonePart I: Strategy and Prioritization1 – A Brief History: The Three Eras of Mobile2 – The Core Strategy: Mobile Where It Matters3 – Elements of the Device Ecosystem4 – The Bigger Picture: The Device Matrix5 – Single-App Strategy or Multiple Apps ?6 – Designing an Ecosystem for Your Users7 – Outlines of a Business CasePart II: Concept Development8 – The Five-Stage Development Model: Stage 1 and 29 – The RED Scale for Digitization and Digitalization10 – The Application Mountain11 – The “Minimum Viable Product” Approach12 – Working with Push Notifications and Permissions13 – Validate your Concept with Users14 – Laying Out the Master Plan and BudgetPart III: Execution15 – The Five-Stage Development Model: Stage 3, 4, and 516 – How to Approach Pixel-Level Design17 – App Icons and Naming18 – Have a Development Strategy19 – User Management and Access Control20 – Validate your Design with Users Once More21 – Understanding User Behaviour: Analytics22 – Distribution to Users23 – Post-Release: Unavoidable Maintenance24 – Post-Release: Business Optimization25 – Updating, Decommissioning, and Merging Apps26 – Summary and ReflectionsBibliographyAppendix: Index of Models-------------------------------------------------------Søren Engelbrecht has more than 20 years of experience creating successful digital solutions for dominant global brands including Maersk, Scandinavian Airlines, and Nikon, as well as major Nordic insurance, telco, and retail organizations. He is a regular international speaker. Read more